The delivery method
How a deployment actually runs: scoping, definition, build, handover, retreat — with the checkpoints that keep it honest.
- 2026-10-30Five stages, four handoversEach stage ends with an exit condition and a named artefact; projects die at the seam where that artefact never changes hands.4 min read
- 2026-10-30The five columns that make a goal testableMetric definition, data source, a window of at least four weeks, exclusion rules and a named arbiter turn agreement into an acceptance test.4 min read
- 2026-10-30The right to quote is earned, not assumedFour translations turn a complaint into a number, four blocks make a quote, and a finished investigation is what gives an FDE the standing to send one.4 min read
- 2026-10-30The prototype that keeps the right to be dislikedThe first-week prototype has five minimum conditions, and the one teams drop is the one that matters: it must let the customer reject it at no cost.4 min read
- 2026-10-30Four weeks is the shortest honest test of aliveGoing live is an event and activation is a habit; a feature counts as alive only after four consecutive weeks, and a disable rate above 30% removes it.4 min read
- 2026-10-30The sunset clause, written on day oneFive fields fix when a deployment ends, what the review must produce and who the FDE is afterwards, so extraction is designed rather than improvised.4 min read
- 2026-10-30Working inside someone else's security boundaryWhat an FDE has to settle before touching customer data: the four questions that decide architecture, and the three habits that keep a deployment legal after it ships.4 min read
- 2026-10-30Who gets called, and what they are toldAn escalation path is a list of names and thresholds agreed before anything breaks. Four levels, two sentences per update, and the review that has to end in a change.3 min read
- 2026-10-30Seven days, one round of real evidenceA day-by-day plan for the first field cycle, and the three artefacts it must produce. The point is not to finish — it is to arrive at day eight knowing something you could not have guessed.4 min read